The Relationship between Price and Service Quality on Consumer Satisfaction: Study on Youth Male Muslim Consumer

Abstract

This study aims to seek the relationship between price and service quality on youth male Muslim consumer satisfaction in Indonesia. This study is quantitative study with multiple linear regression analysis. To obtain the data, questionnaire distributed using purposive random sampling, the sample of this study is 160 youth Muslim male. The result of this study shows that price has no relationship with youth male Muslim consumer satisfaction while service quality found to have a positive and significant relationship. Simultaneously, price and service quality have a positive and significant relationship with youth male Muslim consumer satisfaction. The model is explained by variances in this study about 44.3%. This study contributes in the better understanding of youth male Muslim Indonesia in their satisfaction. Company able to take any account to provide product or services to youth male Muslim Indonesia based from this study that price is not the essential factor to them as long as they experience the benefits.